Marketing Automation for Credit Unions: It’s Total Expert vs Everyone

At CU 2.0, we think that marketing automation is necessary for any organization that cares about digital engagement. It’s why we recommend it to every credit union:

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Modernizing the Borrower Experience with Nonbank Mortgage Servicers like Valon

My partner and I would like to buy a house. We’re both Millennials in our 30s and we make enough money to dream about buying a home sometime soon. The problem is that a small fixer-upper where we live costs well over $300k.

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Do You Trust AI for Member Service at Your Credit Union?

When I thought my old 4×4 finally kicked the bucket last month, I started looking at new cars. But car salespeople have a reputation for being pushy and not entirely trustworthy. So, I browsed dealer inventories online, and whenever I wanted more info, I asked their chatbot.

I loved it! It was surprisingly human. And I got to engage on my own terms without any high-pressure sales tactics. Only when I was considering a test drive did I engage with an actual person.

And that’s because the site chatbot got my contact info and helped me schedule a visit.

Credit unions should take note.

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