Credit Union SEO Optimization Tips for Content Marketing

The 4 Cs of credit union content marketing from CU 2.0

Your credit union competes for more than the best rates on mortgages and auto loans. You also compete for visibility on the internet. That is, on Google’s (or Bing’s) search engine results pages. If you’re on the first page for a given query—or in the top 3 results—you’re doing well. If you’re not, you effectively […]

Marketing to Millennials and Gen Z

Fintech CUSO and Credit union Marketing to millennials and gen z with cu 2.0

This piece is based off of a roundtable discussion at the CU 2.0 Brainstorm Event in July 2021. It is not intended to be comprehensive—rather, it will provide a cursory introduction to marketing to Millennials and Gen Z.

Does Credit Union Content Marketing Work?

Inbound marketing for credit unions

Content marketing is a kind of marketing strategy designed to attract and nurture inbound leads. It relies on maintaining a consistent and prominent online presence to show up in peoples’ internet searches. Can credit union content marketing work? Few credit union marketing strategies are exactly alike. Each credit union fills a unique niche and appeals […]

A Quick Guide to Credit Union Member Acquisition Costs

credit union member acquisition costs and marketing from cu 2.0

In a perfect world, the reputation of any given credit union would precede it, and people would flock from far and wide to join. Not a dime would be spent on marketing. Unfortunately, it’s not a perfect world. Any credit union growth strategy is going to rely on marketing for brand recognition. The real question […]

Basic Credit Union Social Media Tips for 2021

Credit union social media tips 2021

So much has changed in social media in the last few years. That’s especially true of some of the old favorites, such as Facebook and Instagram. There’s no shame in looking for a little refresher. Consequently, we thought it would be a good idea to look at a handful of social media tips for your […]

Credit Union Marketing Tips for 2021 and Beyond

credit union marketing tips from cu 2.0

2021 has been much better than 2020 already. Last year at this time, marketers were scrambling to keep their credit unions afloat while keeping their members’ needs in mind. It was a delicate balancing act.

How to Launch a Fintech Startup

Fintechs have some of the best ideas and technology in the financial space. But getting those ideas in front of other people—and raising interest—is a whole different story. It’s so easy to assume that the right product or technology will sell itself. But it won’t.

Your Credit Union Should Use Yelp

how to set up credit union yelp from cu 2.0

Do you ever wonder if your credit union members are using Yelp? We can answer that for you: Yes. They are. Here’s why you should pay attention… and why you should use it, too.

Goals for Credit Union Retargeting Campaigns

Credit union retargeting from cu2

These days, most people use the internet to research the things they’re interested in. It happens constantly with consumer goods—people read reviews, blogs, tech specs, and anything they can find about their intended purchase. People educate themselves with online content to ensure they make the best decision they can before they pull the trigger. The […]

Customer Effort, Member Experience, and Credit Union Digital Transformation

The American Customer Satisfaction Index (ACSI) is an annual survey conducted by the University of Michigan’s Ross School of Business. It measures consumer satisfaction with the goods and services provided across a broad range of industries. This last year, the survey found that banks surpassed credit unions in customer satisfaction. While it certainly doesn’t sound […]