How to Launch a Fintech Startup

Fintechs have some of the best ideas and technology in the financial space. But getting those ideas in front of other people—and raising interest—is a whole different story. It’s so easy to assume that the right product or technology will sell itself.

But it won’t.

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Goals for Credit Union Retargeting Campaigns

These days, most people use the internet to research the things they’re interested in. It happens constantly with consumer goods—people read reviews, blogs, tech specs, and anything they can find about their intended purchase. People educate themselves with online content to ensure they make the best decision they can before they pull the trigger.

The same general thing happens with consumers and financial institutions. People rarely just walk into the first branch and open an account before doing a little comparison shopping. Similarly, people look at credit card offerings from different issuers before choosing one. Or they’ll search for who has the best auto loan rates. Or maybe they’re shopping for a home and want to see who can help them out with a mortgage.

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Customer Effort, Member Experience, and Credit Union Digital Transformation

The American Customer Satisfaction Index (ACSI) is an annual survey conducted by the University of Michigan’s Ross School of Business. It measures consumer satisfaction with the goods and services provided across a broad range of industries.

This last year, the survey found that banks surpassed credit unions in customer satisfaction.

While it certainly doesn’t sound the death knell for credit union claims of better member experience, it raises some interesting questions—and serious concerns. And, in many ways, it reminds us that digital transformation is still a pressing need in the financial realm.

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