In a perfect world, the reputation of any given credit union would precede it, and people would flock from far and wide to join. Not a dime would be spent on marketing.
Unfortunately, it’s not a perfect world. Any credit union growth strategy is going to rely on marketing for brand recognition. The real question is, how much does a new member cost? And, just as importantly, is it worth it?
Continue reading “A Quick Guide to Credit Union Member Acquisition Costs”
So much has changed in social media in the last few years. That’s especially true of some of the old favorites, such as Facebook and Instagram. There’s no shame in looking for a little refresher.
Consequently, we thought it would be a good idea to look at a handful of social media tips for your credit union. If some of these tips look familiar…
Well… The more things change, the more they stay the same. Sometimes.
Continue reading “Basic Credit Union Social Media Tips for 2021”
2021 has been much better than 2020 already. Last year at this time, marketers were scrambling to keep their credit unions afloat while keeping their members’ needs in mind. It was a delicate balancing act.
Continue reading “Credit Union Marketing Tips for 2021 and Beyond”
Fintechs have some of the best ideas and technology in the financial space. But getting those ideas in front of other people—and raising interest—is a whole different story. It’s so easy to assume that the right product or technology will sell itself.
But it won’t.
Continue reading “How to Launch a Fintech Startup”
Do you ever wonder if your credit union members are using Yelp? We can answer that for you:
Yes. They are.
Here’s why you should pay attention… and why you should use it, too.
Continue reading “Your Credit Union Should Use Yelp”