CU 2.0 Fintech Friday: Coalesce AI
It’s CU 2.0 Fintech Friday! Today, Chris Otey sits down with Coalesce AI to discuss all things credit union, fintech, and digital innovation. Coalesce.ai helps credit unions introduce the power of AI and machine learning into their operational ecosystem. Their platform utilizes User-Defined Machine Learning, which allows clients to train Coalesce.ai’s automation platform how to […]
3 Good Reasons You Should Use Video Marketing
Video marketing is here, and it is here to stay. Video has become an integral part of online marketing that your credit union CANNOT afford to ignore. It is the most effective tool for sharing information and entertaining content with your members. According to Cisco, by 2020 video will make up 79% of all internet […]
Four Lessons Learned From the CU Leadership Convention
This past week I had the pleasure of speaking at the CU Leadership Convention in Las Vegas, Nevada. This was the first year I have attended this conference, and it was previously called the CU Directors conference. Now that the organizers have opened the conference up to credit union management teams, the conference attendees have […]
Three ways to better connect with your membership
As small niche financial institutions, it is imperative that we don’t lose sight of who we serve. It is essential to your credit union’s survival to be highly focused on your niche and to customize and personalize your credit union’s solutions. One of the most essential ingredients in this process is how to connect with […]
Getting Your Data In Order – A Recipe for Credit Union Digital Transformation
Data is fundamental to your credit union digital transformation. Customers must be able to efficiently and effectively manage transactions online. Credit Unions must be able to infer customer needs from those transactions and reach out to customers where they “live” online, whether through email, social media, or text. This blog post presents a simple recipe […]
Digital Transformation and the Old Fashioned Con
By Robert McGarvey For CU.20 Suddenly there is a stampede of self-professed experts who want to guide your credit union through its digital transformation. Just one problem: quite a few of the experts may be bluffing. Or full of wishful thinking. Or maybe they are just plain con artists. It puts me in mind […]
Physical + Digital = Phygital
Phygital, it is a thing. And, it can be a very important concept in furthering the relevance of a credit union with an increasingly digitally savvy member base. As we walk down this digital transformation path as an industry, we overlook the physical aspect to competing digitally. Now, if you are of the mindset that […]
Increasing Customer Connections Through Digital Transformation
Credit Unions pride themselves on customer service and being “customer intimate.” They are pioneers of brickand-mortar, customer-centric innovations such as branch greeter stations and branches that look more like an Apple store than a traditional bank. Providing great customer services and “knowing” our members is a large part of what the Credit Union movement is […]
Consumers Say Boo To Your Digital Banking Products – Now What Do You Do?
By Robert McGarvey For Credit Union 2.0 The press release headline had me at go: “D3 Banking Technology Survey Finds More than Two-Thirds of American Digital Banking Users are Frust.” Nah, I didn’t know what “frust” means either. The Internet tells me a secondary slang meaning is frustrated. And, you bet, I too am frustrated with credit union mobile […]
On the Digital Transformation Journey with Partners FCU’s CEO
By Robert McGarvey For Credit Union 2.0 “We are not moving fast enough. We need to move 2x or 4x faster,” said John Janclaes, CEO of the $1 billion Partners Federal Credit Union headquartered in Burbank, CA. In a wide ranging interview, Janclaes revealed exactly why he had put the credit union on what he […]