Calculating the Value of Mobile UI and UX for Credit Unions

The mobile app is your brand’s new front door. Your app’s UI and UX are the ambiance of your flagship mobile branch. Credit unions invest millions of dollars to ensure the in-branch experience is welcoming, beautiful, and frictionless. It’s about time the same level of care, attention, and resources are allocated to the mobile app.

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5 Common Mobile UI/UX Mistakes in Credit Union Apps (with Examples)

Have you heard of the Dunning-Kruger Effect? It describes a tendency for people to misevaluate their own knowledge or competence on a subject. Experts underestimate themselves—and for laypersons to assume they know way more than they do.

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Mobile Payments and 2022: 4 Things to Consider

Digital transformation was a buzzword and a growing trend in 2019. In 2021, it’s necessary for survival. And while we may be tempted to say, “what a difference a year makes,” even 2020 can’t be blamed entirely for the massive shift in consumer behavior that had already taken root.

At this point, the majority of your members currently use their mobile devices to complete financial transactions. The vast majority of younger consumers use mobile payments.

For a long time, this trend was convenience driven. Now, it is expected and an operational imperative. Here’s what that means for credit unions (and what should be on your radar). Continue reading “Mobile Payments and 2022: 4 Things to Consider”

Truist AI Chatbot Leverages Tech to Promote Financial Health and Literacy

This article by Loraine Lawson originally featured in Banking Automation News. It also appeared on Finn AI’s website. We’re happy to share it now!

Truist Financial’s workplace financial wellness division is expanding the capabilities of its artificial intelligence-driven chatbot this month, launching phase two of the specialized virtual assistant, which so far is running an 80% correct response rate.

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