On March 9, 2021, Sontiq bought Breach Clarity. Breach Clarity will change its name to BreachIQ, and they will power Sontiq’s other products: IdentityForce, Cyberscout, and EZShield.

Breach Clarity was founded by Jim Van Dyke and Al Pascual, two long-time researchers and experts specializing in fraud and financial crimes. After leaving Javelin Research, where they served as CEO and Head of Fraud and Security respectively, they focused on creating a tool to help people prevent fraud rather than recover from it.

Their proprietary algorithm deeply analyzes and assigns every publicly-reported data breach a BreachIQ Score, most-often from 1 to 10. The higher the score, the more severe. (In rare and extreme cases, the score can exceed 10.) Think of it as a “Richter Scale” for data breaches.

BreachIQ improves the financial health and risk of both members and financial institutions by analyzing each consumer’s data breach history to predict consumer-specific risks. Then, they provide custom action recommendations that reduce costs and strengthens digital relationships.

Their product can be integrated into digital banking platforms, providing consumer-facing guidance that improves financial wellness and safety. BreachIQ provides a fraud- and education-based digital utility that easily rivals free credit monitoring and scoring for personal financial health. However, because reducing consumer fraud drastically reduces institutional fraud losses, BreachIQ offers a better long-term ROI than credit products.