Plain language: We collect your name, email, and role when you fill out a form. We use that to send you what you requested and to follow up. We don't sell your data. Ever.
About CU 2.0
CU 2.0 LLC is a B2B fintech consultancy based in Ashland, Oregon. We help fintech companies refine their go-to-market strategies — including pitch, product positioning, sales approach, and conference presence — to better align with the needs of credit unions. We also publish informational content about fintech companies and technologies to help credit union executives make more informed decisions.
Questions about this policy? Email info@cu-2.com.
Information We Collect
What you give us directly:
- Name and work email address (from contact and resource request forms)
- Job title or role (when provided)
- Organization name (when provided)
- Any messages or questions you send us
What your browser shares automatically:
- Pages visited and time on site (via Google Analytics)
- General geographic location (country/region level)
- Device type and browser
- Referring source
We do not collect payment information, government-issued identifiers, or information from anyone under 18.
How We Use Your Information
- Send you the resource or tool you requested
- Follow up on inquiries or meeting requests
- Add you to our email list if you opted in (unsubscribe any time)
- Understand which content is useful and improve our site
We do not use your information for automated decision-making, profiling, or to train AI models.
Third Parties We Work With
We do not sell your data. We share information only with service providers who help us operate the site and communicate with you:
- Email platform — stores your name and email for sending newsletters and follow-ups
- Google Analytics — tracks site traffic; you can opt out via Google’s tools
- CRM — form submissions may be stored for team follow-up
- Hosting infrastructure — may have access to server logs
We may disclose information if required by law or to protect the rights or safety of CU 2.0 or others.
Cookies and Tracking Technologies
- Analytics cookies — Google Analytics tracks visits and behavior on the site
You can control cookies through your browser settings. Some site features may not work as expected if cookies are disabled.
Email Communications
If you submit a form, you may receive follow-up emails from CU 2.0. Opt-in newsletter subscribers receive periodic updates. Every email includes an unsubscribe link. You can also opt out by emailing info@cu-2.com — we’ll remove you ASAP.
How Long We Keep Your Data
We retain contact information as long as it’s useful for the business relationship. Requests to delete your information are honored as quickly as possible, subject to any legal retention obligations.
Your Rights
Depending on your location, you may have the right to request, correct, or delete the personal information we hold, and to opt out of marketing. Oregon residents: CU 2.0 is subject to Oregon’s consumer privacy law (OCPA) for applicable processing. Contact us at info@cu-2.com to exercise any of these rights.
How We Protect Your Information
We use HTTPS, limit internal access to contact data, and take other reasonable precautions. No internet transmission is 100% secure.
Changes to This Policy
We update the effective date when this policy changes. Continued use of the site constitutes acceptance of the updated policy.