Example Content for Credit Union Nurture Sequences
Your credit union’s marketing automation program will be as successful as its campaigns. And for the most part, we don’t mean outbound campaigns… we mean nurture sequences. Unfortunately, credit union nurture campaigns don’t set themselves up. You’ll need to: Identify a product or service to market Find or create informative content about it Put that […]
An Example of an Automated Nurturing Sequence for Credit Unions
Marketing automation is standard for many industries, but credit unions are only just getting started with it. Unfortunately, this means that many credit union marketers can’t visualize the benefits. One of the key abilities of the technology is the automated nurturing sequence. Let’s look at what it is, how it works, and what it looks […]
How Often Should You Email Your Credit Union Members?
One of the most common questions from credit union marketing teams is about how often they should email their members. How often can they email their members? It’s a scary proposition, spamming your membership. You don’t want to annoy people or make them angry. On the other hand, you don’t want to be forgotten… Looking […]
Quick Wins with Marketing Automation Forms
One of the core services that CU 2.0 provides is marketing automation. If you’re new to marketing automation and want to learn how to achieve some quick wins with with forms, then read on! For the purpose of this blog, it doesn’t matter which platform you use. If you and your organization have picked up a marketing […]
Marketing Automation for Credit Unions: It’s Total Expert vs Everyone
At CU 2.0, we think that marketing automation is necessary for any organization that cares about digital engagement. It’s why we recommend it to every credit union:
2021 Credit Union Technology Trends to Watch
Wow. 2020 managed to pack a decade of excitement into the span of a single year. Interestingly, it also packed several years worth of digital transformation into a few months at the beginning of the pandemic. Credit unions began by closing branches, leaning heavily on their digital channels… and continued to lean on digital even […]
Is That Chatbot for Credit Unions Really AI-Powered?
Let’s be clear: the COVID-19 crisis has drastically increased consumer demand for chatbots. They keep you connected to your members while helping them with mundane issues like password resets, fee disputes, and minor banking needs.
Five Digital Marketing Strategies for Fintechs
There are many ways to launch a new fintech startup. Getting good PR, knowing the right people, and partnering with established institutions all work very well. But at some point, you’ll need a digital presence. Not only does it lend credibility to your organization, but it guides curious parties to your brand—and your solution. If […]
What Is a Lead Magnet? And Why Do You Need One?
Do you worry that your website doesn’t do a good job of turning prospects into sales leads? Would you like to keep visitors coming back after their initial visit? What you might need is a lead magnet.
What You Need to Launch Your Fintech
Getting your fintech’s brand and solution in front of the right audience can be tricky. There are many steps to take with a fintech launch, but those steps require supporting marketing materials.