First Steps to a Fintech Launch Campaign
Getting a new fintech off the ground can feel like a herculean task. It takes a coordinated effort between developers, marketers, and sales to start bringing in clients. But without that effort, there’s little chance for success.
How Any Credit Union Can Afford a CISO
Has your credit union had a hard time hiring and retaining a Chief Information Security Officer? Is your current IT team unable to keep up with your security needs?
How to Launch a Fintech Startup
Fintechs have some of the best ideas and technology in the financial space. But getting those ideas in front of other people—and raising interest—is a whole different story. It’s so easy to assume that the right product or technology will sell itself. But it won’t.
Actually, You Can Send More Marketing Emails
How many marketing emails can you send each month? As you can probably imagine, the answer depends on a few variables. However, you might be surprised by just how much you can get away with.
Should Credit Unions Outsource Statements and Notices During COVID-19?
COVID-19 took North America by storm, and the U.S. is the heaviest hit in the world. To combat the spread of the coronavirus, many credit unions are encouraging remote work. Some have closed branches entirely.
What Are Memes? And Why Should Credit Unions Care?
If you’ve been living under a rock for the last decade, you may have missed it. An astounding amount of social media content and interaction revolves around memes. But what are memes? Are there examples of memes? And why should credit unions care about them? Because, let’s be honest here, credit unions should care about […]
What Brands Need Now Is Compassion Marketing
I’m not much of a crier. Last week I had a breakdown. I couldn’t stop thinking of all the lives this pandemic has affected—and cut short. I know I’m not alone here. All over the world right now, people are struggling. Many are laid off and can’t make rent. Some might lose houses. Others are […]
Your Credit Union Should Use Yelp
Do you ever wonder if your credit union members are using Yelp? We can answer that for you: Yes. They are. Here’s why you should pay attention… and why you should use it, too.
Goals for Credit Union Retargeting Campaigns
These days, most people use the internet to research the things they’re interested in. It happens constantly with consumer goods—people read reviews, blogs, tech specs, and anything they can find about their intended purchase. People educate themselves with online content to ensure they make the best decision they can before they pull the trigger. The […]
Customer Effort, Member Experience, and Credit Union Digital Transformation
The American Customer Satisfaction Index (ACSI) is an annual survey conducted by the University of Michigan’s Ross School of Business. It measures consumer satisfaction with the goods and services provided across a broad range of industries. This last year, the survey found that banks surpassed credit unions in customer satisfaction. While it certainly doesn’t sound […]