The Outsourced Credit Union Survival Strategy
By Robert McGarvey for Credit Union 2.0 Call this a tale of two kinds of credit unions – and know that there is no simple answer to the question: Is a path to survival for credit unions to outsource many IT functions? A reality is that many credit unions – especially smaller ones with assets under […]
3 Ways to Get More Engagement on your Facebook Page
By Amy McCaughey Marketing has never been more important for your credit Union. With how much time your members and potential members are spending online and engaging with social media, it is imperative that your Credit Union be thinking about how to better engage with your members online. Your Facebook page can no longer be […]
Chatbots – A Gimmick? Or Can They Add Real Value For Your Members?
By Amy McCaughey Go on almost any financial institution’s website, and you are likely to encounter some sort of chatbot. As artificial intelligence (AI) becomes more and more ingrained in our lives, it is a good time to take a step back and ask ourselves, is AI really useful? A chatbot is a form of […]
CUNA Council Interviews: OnApproach’s Paul Ablack on Real-Time Analytics to Enhance the Member Experience
At CU 2.0, we know that the member experience is critical! And Credit Unions can use data to start thinking about specific member experiences and how those can be replicated. OnApproach President/CEO Paul Ablack joins CU Broadcast in the Studio Lounge at Cuna Tech to discuss his conference presentation: “Real-Time Analytics to Enhance the Member […]
Big Data or Bust: The Credit Union Wakeup Call
By Robert McGarvey for Credit Union 2.0 Ask credit union executives about big data and what you are most likely to hear aren’t cheers of approval but grumbles and that is because many institutions have shoveled money into big data initiatives but have enjoyed scant benefits. That’s fact: big data plays require a lot of thought, planning and […]
Intro
Hi, I’m Kirk Drake, founder of CU 2.0. CU 2.0 is all about helping credit unions create digital experiences that really differentiate a credit union from a bank. After starting a high school bank, working at two credit unions and Fiserv, and starting several CUSOs, I decided to write a book called Credit Union 2.0. […]
Does your credit union need real-time analytics?
Does your credit union need real-time analytics? I hear this question all the time from marketers. They’re perfectly happy using their MCIFs and their Raddon data and Experian data to help them figure out who to market to on a day-to-day basis. In this post, we’re going to cover real-time analytics here, and how much […]
Top 5 Fintechs of 2016
With all these Fintechs that are constantly starting out, do you ever wonder what impact they’re having on your credit union? Today we’re going to cover how the top 5 Fintechs of 2016 are affecting your credit union. Every single year, hundreds of millions of dollars are poured into Fintech. OCC is even considering creating […]
A is for Automation – What is marketing automation for credit unions?
Are you wondering if marketing automation is right for your credit union? Today we’re talking about how Credit Union 2.0 can help you figure out how to deliver great marketing and digital experiences to your members. A lot of credit unions really wonder: are they sending too many messages to their members, communicating the same […]