By Amy McCaughey
Marketing has never been more important for your credit Union. With how much time your members and potential members are spending online and engaging with social media, it is imperative that your Credit Union be thinking about how to better engage with your members online. Your Facebook page can no longer be an afterthought, and online marketing has become an important touch point with your members.
For those of you who are already believers, and have been posting regularly and still struggling to get the engagement you’re looking for, we get it. A digital presence doesn’t happen overnight. It takes time to build a community of followers and then have those followers get used to seeing you post regularly and then eventually actively engage with you online. Here are three strategies we’ve successfully used to boost Facebook engagement.
1. Surveys & Open-Ended Questions
Asking your followers questions & using fill-in-the-blank posts are some of the easiest ways to get people to engage with your posts. A mix of serious and funny/random is best.
Some great examples are:
- What is your favorite thing about your Credit Union?
- How are you celebrating the first day of summer?
- Vacation Destination: Beach or Mountains?
2. Hyper Relevant Content That Your Members Care About
If you know what your members care about/are searching for online, you can create hyper relevant content that your members will click on and share.
For example, a post about your mortgage loan rates may not get many likes or clicks. However, if you post an article/blog post about the top five things to consider when buying a new home or what to think about when saving for a home, you will find more people are likely to read it and share it. Your members are shopping for a home – not a loan.
3. Animal Memes
Want to engage someone online? Share a funny photo of a dog or any other cute animal. A common misconception amongst financial institutions is that your digital presence has to be all serious all the time. Don’t be afraid to let the personality of your organization shine through. Plus, who wouldn’t like this?