Meet Storyfi – the NACUSO New CUSO of the Year for 2026.
When I saw the press release I had to get Nick Olexa, CEO of Storyfi, a Michigan based CUSO owned by six Michigan credit unions.
What Storyfi is doing is important – it’s harnessing video to help credit unions tell their stories and it’s working within credit union budgets.
That matters because, nowadays, video is the globe’s communication tool of choice. Whether it’s a 7 second video on Facebook or a 3 hour video on Netflix, video genuinely is how the world tells and communicates its stories and, frankly, credit unions had been lagging at this.
An upshot is that, in the main, credit union marketing has been blah.
Storyfi’s purpose is to reverse that reality. To really get credit union stories told well.
Understand: every credit union has a story. So does every CUSO. Most of the stories revolve around solving problems and, often, working through adversities. So these are good, compelling, human stories. And in video they shine.
Since its 2023 founding, Storyfi has worked with around 140 organizations to tell their stories.
On the show, Olexa tells Storyfi’s origin story, the kinds of videos it creates for customers, and why all this really matters in thinking of the credit union future.
