What Credit Union Marketing Automation Is and Why It Matters
Here’s the problem: Digital marketing suffers from low conversion rates, an overabundance of tools and platforms, and poor transparency. Marketing automation platforms address all of those issues. Read on to learn more about what marketing automation is, how it works, and what it can do for your credit union. And, if you work at a […]
Total Expert partners with CU 2.0 to improve the credit union member experience
CU 2.0 and Total Expert partner to provide industry-leading marketing automation services to credit unions. The industry shift toward remote banking and omnichannel communications requires more robust, multifaceted connections with members. This partnership will provide new opportunities for credit unions to modernize their approach to serving members.
Modernizing the Borrower Experience with Nonbank Mortgage Servicers like Valon
My partner and I would like to buy a house. We’re both Millennials in our 30s and we make enough money to dream about buying a home sometime soon. The problem is that a small fixer-upper where we live costs well over $300k.
The Digital Experience: Why You Need to Survey Members
COVID-19 has changed a lot of things in the last few months. Almost all of our shopping and service needs are online now. Members of credit unions are having to rely on digital channels more than ever before. There has been a massive increase in mobile and online banking since the pandemic started.
3 Overdraft Hacks That Your Members Will Love
Nobody likes getting dinged with fees. In fact, levying too many fees at your members is a surefire way of frustrating them. But what if I told you there’s a way to make your members appreciate your approach to overdraft fees? There are a few win-win ways to turn a bad member experience (overdraft […]
CU 2.0 Podcast 23: Sitting Down with Gabe Krajicek, CEO of Kasasa
It’s the Credit Union podcast! CU 2.0 is excited to bring you the twenty-third in a series of podcasts from Robert McGarvey. Welcome to the CU 2.0 Podcast, regular interviews with credit union leaders, thinkers, movers, shakers and more. If Kasasa were a bank branch network, it would be the nation’s fourth largest and it says that sometime […]
Being Relevant to our Members
In my last blog, I talked about cleaning up data. Ugh. It is hard work, and I was primarily focusing on core system data. Today I want to suggest thinking about new ways Credit Unions can use existing data. Most Credit Unions have a heartfelt mission of supporting member’s financial well-being. Yet in some ways […]
Predictive Analytics for Credit Union: Member Limits
In the first several posts in this series, we covered key insights that can be gathered from address changes, payroll changes, and fees as part of our “Almost 99 Small Data Hacks for Credit Unions” series. Next up, we will dive into credit union services and limits that can sometimes negatively impact your relationship with […]
Data Analytics for Credit Unions: What can you learn from your member’s payroll?
In the last post in this series, we covered key insights and actions you can take when your member changes their address. This post continues takes a similar path and explores what can you learn when your member changes their payroll. This is the third part of a 9 part series. If you can’t wait […]
Chatbots – A Gimmick? Or Can They Add Real Value For Your Members?
By Amy McCaughey Go on almost any financial institution’s website, and you are likely to encounter some sort of chatbot. As artificial intelligence (AI) becomes more and more ingrained in our lives, it is a good time to take a step back and ask ourselves, is AI really useful? A chatbot is a form of […]