Crypto for Credit Unions: Blockchain, Crypto, and DeFi

credit union cryptocurrency from cu 2.0

This piece is based off of a roundtable discussion at the CU 2.0 Brainstorm Event in January 2022. It’s not intended to be comprehensive—rather, it will provide a quick look at emerging trends in credit union cryptocurrency, blockchain, and DeFi. Cryptocurrency is making an explosive entrance into the world of finance. However, it’s been around […]

CU 2.0 Podcast Episode 201 Jeff Keltner Upstart on Smarter Lending

cu 2.0 podcast

What happens when you throw a bunch of ex-Googlers into an office in San Mateo California? Enter Upstart, a new breed lending company that helps financial institutions – credit unions very much included – make more, better-unsecured loans and also do auto refinancing.

Credit Union SEO Optimization Tips for Content Marketing

The 4 Cs of credit union content marketing from CU 2.0

Your credit union competes for more than the best rates on mortgages and auto loans. You also compete for visibility on the internet. That is, on Google’s (or Bing’s) search engine results pages. If you’re on the first page for a given query—or in the top 3 results—you’re doing well. If you’re not, you effectively […]

Credit Unions and Fintechs: A How-to Vetting Guide

how to vet fintech vendors and partners with cu 2.0

What is your take on the barrage of fintechs today? There seems to be an app for everything, a software as a service, a product as a service, a solution as a service, and even a Chief XXX Officer as a service.