About 45 credit unions are customers of JUDI.AI and they are drawn by the company’s simple promise: Eliminate friction in business lending.
There is money to be made serving small businesses and JUDI.AI has the formula, says Gord Baizley, the company’s CEO.
A key is automating a lot of the process and that’s JUDI.AI’s business.
Here’s why the company exists: “Small businesses are the backbone of our economy, but 40-50% of small businesses rank access to capital as their top challenge. At JUDI, we’re transforming small business dreams into vibrant communities by increasing access to capital.”
That’s a big promise but, says Baizley, the company has had very little churn among credit unions who sign up. That’s because they believe they are getting value and also that in fact they are finding ways to serve their communities’ small businesses.
Just about every credit union, certainly all bigger than $500 million in assets, dreams about making small business lending a bigger slice of their portfolio.
Baizley insists that dream can be reality. On the show he tells how.
