Welcome to episode 52 of the CU 2.0 Podcast.
What are your members thinking about you? Say you don’t know and you are setting yourself up for failure. Say you do know and, no, you haven’t asked them because you, well, just know and you are on the fast track to extinction.
If you want to know what your members think and need, ask them.
That’s where LiveSurvey comes in. A credit union owned CUSO – developed by MAPS Credit Union in Oregon – LiveSurvey’s mission is providing realtime, instant feedback from members that lets credit unions better chart their next actions to better serve members.
When is the last time your credit union surveyed members? How many responded? Did you get anything useful?
LiveSurvey grew out of MAPS own needs. The credit union faced the horns of a dilemma. On one side were very pricey, consultant driven survey products. On the other side, there are inexpensive – even free – Internet tools. Neither gave MAPS the solution it wanted and out of that grew LiveSurvey.
About 25 credit unions now use LiveSurvey which gives them the ability to query members as they wish and on whatever topic they choose.
Prices range from $500 to $1000 monthly.
Who better to help you take the next steps to grow your credit union than existing members – who when asked right will tell you what they like and what they don’t.
MAPS make it easy and inexpensive to know.
Every credit union needs to be doing this or similar. It’s a competitive world out there and this is crucial intel. And it’s yours to gather if you just ask for it.
LiveSurvey CEO David Deckelmann tells all about it in this brisk podcast.
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