Our “A” members are the ones who know the difference between a credit union and a bank, believe it, feel it, and espouse it. They bring us all of their financial services business and tell all their friends. If you are interested in what their data tells you about them then this post in Credit Union 2.0’s “Almost 99 Small Data Credit Union Hacks” series will be helpful.
This blog is the ninth and final part in Credit Union 2.0’s “Almost 99 Small Data Credit Union hacks” series and is based on the book Credit Union 2.0 – A Guide for Helping Credit Unions Compete in the Digital Age which covers in depth both big and small data for credit unions. There are six types of data that your Credit Union should be aware of:
- Digital Analytics – Desire
- Profitability – Fit
- Wallet Share – Depth
- Transaction – Triggers
- Design Data – Predictive
- Execution – IFTT (if this than that)
The key here is patterns. Once you sniff out the predictive behavior, you can be proactive with how you interact with the member.
Here are some ideas on where to look for your “A” member patterns:
|Data||What to do with it?|
|Favorite Grocery Store||Special promotion with that store|
|Favorite Vehicle||Special promotion with the local auto dealer|
|Favorite Coffee Shop||Hang out there too – send them a cup on you!|
|Favorite Online Retailer||Special Promotion|
|Favorite Local Small Merchant||Hang out there too|
|Favorite Gym||Special Credit Union deal|
|Who They Follow on Facebook||Could this be a potential guest blogger on your site? Maybe there is an opportunity for you to update your content to be more relevant.|
|Where They Work||Follow their leadership online|
|When They go to Branches||Better service hours|
|Who Their Favorite Tellers/Call Center Reps Are||Understand why|
|What Life Stage They are at||What is next for them and how can you help?|
Knowing your “A” members inside and out and further tailoring your services will help those members bring their friends. You want your “A” members fiercely loyal and believing in the credit union difference. Show those members the difference every day and hang out with them and their friends.
Want to learn more about how your fellow Credit Union leaders are using data? We invite you to join our Credit Union 2.0 Strategist Group where over one thousand industry leaders comment on new news and trends while sharing and learning from one another.
This is the final post in a nine part series. If you want the full “Almost 99 Credit Union Small Data Hacks Guide” click here!
In case you missed it: