Credit Union Strategic Planning Topics

Ahhh, credit union strategic planning topic season. Let’s take off our pessimistic blinders, pull out our beanies and start thinking of the credit union world we want tomorrow. Soon, our credit union will disrupt the local banks. We will put them those evil bankers out of business and take over the world… cooperatively (of course).

If you are looking for quick strategic questions to ask your board at your credit union planning session, you are in the right place.


Credit Union Strategic Planning Topics About Growthstrategic planing for credit union topics

  1. If you had to process 3x your normal loan or member growth volume, how would you?
  2. Where do you want to be in 3 years?
  3. What market trends support that vision?
  4. What client demands support that vision?
  5. What are the tactical plans to support that goal?
  6. What are the known risks?
  7. If you could rebuild the credit union 2.0, what would it look like?
  8. What are the top 10 questions we have about our credit union (analytics based)? What would you do differently if you knew the answer?


Credit Union Strategic Planning Topics for Critical Self-Evaluation

  1. What is the one thing your credit union was worst at this year? What needs to happen to fix it?
  2. What is one thing your credit was best at? How can you double down on it?
  3. What is the single metric that you least like hearing about this year? Why? What can you do to change it?
  4. Where do we use analytics well?
  5. Are we moving or reacting fast enough in the marketplace?
  6. In each department, what should you start? What should you stop? What should you continue?
  7. What are our best service experience and memories?


Credit Union Strategic Planning Topics About Culture

  1. What are some examples of living your core values?
  2. What are some examples of failing to live your core values?
  3. If you could change one thing about the credit union, what would it be?
  4. What are the top 3 credit unions we admire and why?
  5. What does the perfect member look like? Where do they hang out? Who do they know?
  6. What makes an ideal board member?
  7. If you were the new CXO and were brought in tomorrow, what were three things you would fix immediately?


Credit Union Strategic Planning Wildcard Questions

  1. If a perfect competitor opened across the street tomorrow, what would they look like?
  2. If we were to rebuild our credit union with no branches, what would it look like?
  3. If the NCUA got merged into the FDIC, what would change?
  4. If your largest SEG went out of business, what would you change?

Any of these credit union strategic planning topics can help you and your board plan for a brighter, warmer future.


Credit Union 2.0 — Credit Union Strategic Planning Facilitators

Kirk Drake and Chris Otey take a unique approach to planning sessions. Their goals are to deal with some of the real issues facing credit unions. These include:

  • Who is your ideal member?
  • How do we improve board governance?
  • How do we get our board to look more like our membership?
  • How do we deal with the onslaught of fintechs and technology?
  • How do we change our culture to be more like a fintech?

As the author of Credit Union 2.0, head of a large technology CUSO, and founder of CU Wallet, Drake has great insights from both his time working at a credit union through his entrepreneurship and board experience.

As board chair of South Bay Credit Union and former CU Wallet and Fiserv executive, Chris has worked with hundreds of credit unions to help them deal with board governance, CUSOs, and other technology challenges.

Click here to book us for your next strategic planning session.

If you’re looking to bring in vendors or partners, check out our Fintech Friday series. And don’t worry! We keep the digital distractions for CEOs to a minimum.


Credit Union 2.0 — Strategic Planning Options

DREAM (Based on the CU2.0 Book)

Credit Unions are under unprecedented attack from all angles. Thousands of fintechs are collectively hurting the bottom line. Regulators are slowing the industry down.

Credit Union 2.0 outlines the DREAM (Differentiation, Repeat and Reinforce, Educate and Excite, Automate and Motivate) methodology that will help your credit union begin the process of digitally engaging your members, building fierce loyalty, and making them feel the credit union difference.

The Credit Union 2.0 movement teaches why we need to change. It emphasizes key case studies from awesome credit unions, lessons learned from other cooperatives, and strategies for creating fierce loyalty.

Some highlights from Credit Union 2.0 include The ultimate first 100 Day Experience, Hacking your CU’s Repeated Mistakes, and Education = Trust | Trust = Sales.

Finally, Credit Union 2.0 will provide an optimistic outline of the credit union of tomorrow. Such a credit union digitally engages members, builds fierce loyalty, scales gracefully, and makes your members feel like they own the place!


Kirk Drake, a serial entrepreneur focused on credit union technology and author of CU 2.0, reveals his P.A.I.N.T. strategy you can use to make your credit union more competitive, more creative and more in tune with today’s digital expectations.

If you have struggled with corporate culture, agility, moving faster, or competing with the onslaught of new Fintechs, the P.A.I.N.T. methodology will help your credit union quickly iterate and apply key “Operating System” Strategies to better engage your members.

Take home these 5 tools:

  • Painted Picture
  • Analytics Plan
  • Innovation and Agility Hacks
  • Nimble Algorithms
  • Terminate

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