CU 2.0 Fintech Friday: Jointly

CU2.0 credit union fintech partnership

It’s CU 2.0 Fintech Friday! Today, Chris Otey sits down with Jointly to discuss all things credit union, fintech, and digital innovation. 

Have you ever been in a relationship? One where you couldn’t keep track of who bought what? Or one where you felt suspiciously like you were paying far more than your share of groceries? 

Well, that’s not uncommon. Cohabitating with loved ones usually means sharing finances, too. And shared finances can be a tricky subject—especially if you want to maintain a modicum of financial independence. 

That’s where Jointly comes in. Jointly is a digital budgeting interface that helps families and couples better manage their finances. 

Introducing Jointly 

Here’s how it works: people can collaborate on the same digital interface through the Jointly app. This helps couples and families better plan and manage their money—particularly their shared purchases. 

But Jointly works with more than just the usual mundane suspects. You can do more than figure out your internet bill, your streaming subscriptions, or your utilities, though. You can also manage larger purchases, such as cars and homes.  

Most budgeting products on the market are designed for one person. Jointly alleviates the stress of trying to meld two personal finance profiles together. Would you rather kill the romance by trying to pull out your 15tiered excel sheet during dinner, or use Jointly? 

Jointly also recently launched the “Jointly Financial Personality Framework. Their framework is essentially a personality test for the way that you handle money. This not only gives insight on how you manage finances, but it also shows your financial compatibility with your partner. 

For example, Raven is a Resourceful Giraffe, and her husband is a Platypus. (I’m an Earnest Meerkat.) Want to learn what those animals mean? Want to find out what you are? Just click here, friend-o! 

Jointly is looking to partner with credit unions to go to market. Both their app and the Financial Personality Framework can plug into backend transaction data. (That means credit union members can enjoy the perks of either one!) 

Honestly, it sounds like Jointly is ready to provide a newer, better join budgeting and banking experience. If this sounds like an intriguing credit union–fintech partnership, check out the video and Jointly snapshot below! 

Credit Union Fintech Snapshot: Jointly 

Top 3 Problems Solved 

  • Money management for couples and families 
  • Tracking shared spending and finances 
  • Financial personality tests to assist budgeting 

Jointly Founder: Raven Smith 

Jointly Market Strategy 

Consumers and credit unions 

Jointly in the News 

We couldn’t find any news about Jointly, so please check out some of the articles they’ve written! 

Who pays for a Pet that Only One Partner Wanted? 

Money Fights that Plague Couples—And How to Avoid Them! 

Interested in seeing more fintech entrepreneurship? Check out the CU 2.0 fintech infographic, Death by 1,000 Cuts. You can see firsthand the impact fintechs have had on the credit union industry, as well as how fintech innovation can improve your income statement, balance sheet, interest margin, services, and more. 

Credit Union 2.0 believes fully in the power of credit union and fintech partnerships. With the shared goal to redefine multifaceted financial services models look like to members, more credit unions are looking to partner with forward-leaning fintechs. 

If you want to learn more about credit union–fintech partnerships, click here. 



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