CU 2.0 Fintech Friday: Pinkaloo

Credit union partner with fintech

It’s CU 2.0 Fintech Friday! Today, Chris Otey sits down with Pinkaloo to discuss all things credit union, fintech, and digital innovation.

This is our chance to chat with the people who push our industry forward. They bring new techniques, new technologies, and new points of view to the scene. (And we promise, we’ll try to avoid digital distractions for your credit union’s CEO!)

So, what’s at stake today?

How about the difficulty of charitable giving? A couple of things always make giving more difficult than it should be. For starters, sometimes it’s literally harder to give than it should be. Especially local causes can’t always accept mobile or online deposits.

Also, finding the right charities can be difficult. Sure, many of us have favorites, but sometimes we want to give to new causes. So, how do you find and vet new causes?

Then, there’s the tax paperwork. And tracking receipts is an absolute chore.

What can be done?

Introducing Pinkaloo

Pinkaloo is a white-labeled philanthropy account. It addresses every issue above, plus a few more. For example:

  1. Pinkaloo lets users donate through an app. No more navigating websites, mailing checks, or dropping off cash at the store. Just open the app and donate.
  2. Pinkaloo features a massive database of charities to read about and choose from. Always find the right recipient for any donation.
  3. Pinkaloo stores all receipts in the app. Then, it provides accurate tax forms for end-of-year write offs.

There’s more to it, of course. For instance, they offer a social component. They gamified some things. There are crowdfunding options.

Really, it’s just designed to make giving easier. And for community-oriented financial institutions, isn’t that what we’re all about?

If this sounds like an intriguing credit union–fintech partnership, check out the video and Pinkaloo snapshot below!


Pinkaloo Snapshot

Here’s a quick look at the basics of Pinkaloo. Check out what they and others are saying about their place in the market.

Top 3 Problems Solved

  1. Charitable giving
  2. Member relationships and engagement
  3. Supporting communities in need

Pinkaloo Founder: Gideon Taub

Pinkaloo Market Strategy

Credit unions and community banks.

Pinkaloo in the News

Pinkaloo raises money to promote giving money away (seriously folks, you can’t make this stuff up)

Pinkaloo aids with charitable giving at work

Interested in seeing more fintech entrepreneurship? Check out the CU 2.0 fintech infographic, Death by 1,000 Cuts. You can see firsthand the impact fintechs have had on the credit union industry, as well as how fintech innovation can improve your income statement, balance sheet, interest margin, services, and more.

Credit Union 2.0 believes fully in the power of credit union and fintech partnerships. With the shared goal to redefine multifaceted financial services models look like to members, more credit unions are looking to partner with forward-leaning fintechs.

If you want to learn more about credit union–fintech partnerships, click here.

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