Credit Union Fintech Friday: Vetter

CU2.0 credit union fintech partnership

It’s CU 2.0 Fintech Friday! Today, Chris Otey sits down with Vetter to discuss all things credit union, fintech, and digital innovation.

Vetter is an innovative tool built for credit unions and community banks to help them acquire and retain valuable members.

Vetter’s platform allows financial institutions access to a database of over 200 million people and 40 million businesses. Vetter leverages this massive amount of data to find and target eligible prospective members and customers.

From there, Vetter begins a personally-tailored advertising campaign to stay in front of eligible prospects. The real key lies in their onboarding program, which enables interested prospects to apply and onboard in 90 seconds.

The last step is that Vetter continues its strong data analysis over the course of a member’s or customer’s tenure with their financial institution. For example, it knows when someone gets married and can suggest home loan options, or when they have a second baby, it can suggest auto loans for the new SUV they might need.

If this sounds like an intriguing credit union–fintech partnership, check out the video and Vetter snapshot below!


Credit Union Fintech Snapshot: Vetter

Top 3 Problems Solved

  1. Credit union member acquisition
  2. Credit union member growth
  3. Credit union marketing

Vetter Founder: Bryan Adler

Vetter Market Strategy

Credit unions and community banks.

Credit Union Fintech: Vetter in the News

The two most powerful aspects of Vetter

Vetter brings enhanced data analytics to credit unions

Interested in seeing more fintech entrepreneurship? Check out the CU 2.0 fintech infographic, Death by 1,000 Cuts. You can see firsthand the impact fintechs have had on the credit union industry, as well as how fintech innovation can improve your income statement, balance sheet, interest margin, services, and more.

Credit Union 2.0 believes fully in the power of credit union and fintech partnerships. With the shared goal to redefine multifaceted financial services models look like to members, more credit unions are looking to partner with forward-leaning fintechs.

If you want to learn more about credit union–fintech partnerships, click here.

Check out other fintech in the series here!

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