Shazam, watch a $10 gift card – maybe one issued by retail goliath Amazon or perhaps WalMart – transform into a $13 gift card.
Can’t happen? Everybody knows alchemy is a hoax?
Meet Prizeout, an ad tech company that says it has the formula for valuing up gift cards when they hit a consumer’s hand.
Also on the show is Darlene Johnson, an EVP with Suncoast Credit Union, a Florida behemoth with over $16 billion in assets. She is a Prizeout evangelist who sees Prizeout as a key tool in her credit union’s member acquisition strategies.
Suncoast also is one of nine credit unions that have formed a CUSO to bring Prizeout to more credit unions. Other founding credit unions of the CUSO include Interra Credit Union, MSU Federal Credit Union, Patelco Credit Union, Stanford Federal Credit Union, Credit Human, Langley Federal Credit Union, University Credit Union and Collins Community Credit Union.
Look, I get it, it’s hard to believe an Internet pitch that says in effect we’ll take your $10 gift card and make it worth $13 – and you’ll be able to use it at leading retailers and, importantly, also at local merchants in participating credit unions’ geography.
But give Johnson and Metz a listen and they very well make you a believer.
Know too that the Prizeout CUSO is very much in search of credit union customers, with no investment required.