What’s involved in implementing a digital member onboarding solution?
What’s involved in implementing a digital member onboarding solution?
Probably that’s a question you’ve pondered because digital onboarding is a new must have in credit union land.
But how do you get there?
On the show today is Todd Gunderson, CEO of Credit Union 1, a $1.75 billion Illinois-based institution. Gunderson walks us through the steps the institution took in implementing digital onboarding, the potholes along the way and the workarounds. The payoff has been more and better onboarding of new members who increasingly demand a digital process that is easy to use. Gunderson has delivered on that.
Also on the show is Phlip Paul, CEO of Cotribute, the California based fintech that worked with Gundrson and CU1 to implement digital onboarding. Cotibute says of itself that it’s “the preferred digital customer acquisition solution for fast onboarding, increased conversions, and expanding wallet share.”
Listen to the show – and hear Gunderson’s high praise – and you’ll believe that claim.
Incidentally, because of his relentless candor, Gunderson now ranks as the most frank credit union CEO that’s been on the show. When he goes through the implementation process it’s a warts and all story. He also tosses out candid observations about common CU failings.
