What do you know about Gen Z?
That just may be the critical question confronting credit unions today and that’s because, age 13 to 29, Gen Z is increasingly the focus of fintechs, neo banks and non banks who all want to grab these consumers.
How can credit unions win in this battle?
On the show is Lee Wetherington, senior director of corporate strategy at Jack Henry, and lately he has been thinking in depth about Gen Z because this generation has entered a prime spending age.
Wetherington believes credit unions in fact have pathways to getting Gen Z as members and he offers a concrete strategy for doing so., He acknowledges this will be a tough fight – the competitors are well funded and focused – but he expresses optimism about the ability of credit unions to win.
Along the way, Wetherington also offers insight into how credit unions can win at AI and how recent developments in crypto banking may turn out to be for the benefit of credit unions.
