There are many ways to launch a new fintech startup. Getting good PR, knowing the right people, and partnering with established institutions all work very well.
But at some point, you’ll need a digital presence. Not only does it lend credibility to your organization, but it guides curious parties to your brand—and your solution.
If you want to get started with digital marketing, there are five strategies you need to know.
1. Email marketing
Email marketing is old school, sure. It’s been around for more than four decades now. But it has lasted this long largely because it’s still remarkably effective. The ROI is outrageous—especially once you have a good list.
Almost every major tech company markets through email. They cast almost nothing to send, and even though the conversion rate is very low, the low cost makes it very worth the effort. Plus, it contributes to…
2. Search engine optimization (SEO)
The aim of SEO is to increase the quantity and quality of site traffic. And with more site traffic comes more site visibility and authority.
And most importantly, more site traffic brings more inbound leads.
Technical SEO is a strategy to increase site speed, navigability, and trustworthiness. On-page SEO is a way to explain to both search engines and site visitors what your site—and your products—are actually about.
3. Content
One of the best methods to increase on-page SEO is through content. “Content” refers to anything that a potential lead or site visitor might find informative or useful. Content includes things like blogs, videos, infographics, calculators, case studies, white papers, and more.
Without content, you can expect that the majority of your traffic will be “branded” traffic. That is, you can expect most of your site visitors to search for your brand by name. This means that your site won’t bring in new leads—just people you already met.
4. Social media
Social media is a critical component of modern digital marketing. But social media must be done correctly. Choose your platform(s) wisely, and don’t put all your eggs in the social media basket.
If your fintech is in the B2C space, consider Instagram and YouTube. If you target B2B customers, try for LinkedIn and Facebook.
5. Search engine marketing (SEM)
Search engine marketing has some overlap with SEO. However, in addition to organic methods of rising in search engine results pages (SERPs) and attracting site visitors, SEM marketing includes paid strategies as well.
Google Ads, Facebook Ads, and any other ad platform available can help your fintech get found. Paid ad strategies can significantly increase your site traffic—especially when you first launch. However, it’s not a sustainable solution, so it works best in conjunction with the previous four points on this list.
How to Begin Digital Marketing for Your Fintech
The strategies above are a huge part of digital marketing for fintechs. But the truth is, unless your team is filled with real self-starters has a lot of free time, even a single one of the strategies above will take a lot of time, effort, and trial and error.
See how to get help with your fintech launch here. Or follow the links below to learn more about digital marketing strategies for fintechs.
What Is a Lead Magnet? And Why Do You Need One?
Five Fintech Marketing Tips for 2020
First Steps to a Fintech Launch Campaign
