How ELGA Credit Union and Vertice AI Use Data Intelligence to Drive More Profitable Auto Loans and Smarter Member Offers
Wouldn’t you like to make more – and more profitable – auto loans? Just about every credit union would say a loud yes and that is why this episode is a must listen. On the show is Zach Eychaner, the VP of Digital Experience at ELGA Credit Union, a $1.5 billion institution based in Michigan. Also on the show is Mitch Rutledge, CEO of Vertice AI, a Georgia based company that says it provides actionable and measurable account holder intelligence to help credit unions offer their members the right products, solutions and services at the right time.
How to do exactly that? Rutledge tells how on the show and Eychaner gives the verdict about whether it’s working at ELGA.
Every credit union wants to know how to make more targeted loan offers and, explains Rutledge, the answers are in the data – the institution’s data that it already has if it learns to mine it properly.
