Regular listeners know that a pet peeve of mine is how poorly most credit unions market.
And then I discovered Bo McDonald, founder and CEO of Your Marketing Co. where the focus is on marketing for small credit unions.
That’s right: small as in under $400 million in assets.
In most cases, McDonald’s company acts as a kind of inhouse marketing department because the institutions he serves often have few if any internal marketing staff.
McDonald knows too that great marketing can’t compensate for poor processes – and he will tell credit unions where they need to improve their technology and their business processes.
Bottomline: this is an optimistic but also realistic look at what small credit unions can do to not just survive but to prosper.
