Fact: credit unions have lots of data about their members. Everything from home address to their liquidity.
Fact: credit unions, most of them, are woefully inept at mining this data to better serve those members and also to boost member retention and up cashflow into the credit union.
Enter DeepTarget, a Huntsville AL based fintech that serves 285 clients, 85% of which are credit unions and they range in size from around $25 million in assets to several billion dollars in assets.
All come to DeepTarget for its toolkit of proven tools that get results. In 2025 for instance DeepTarget tools helped its customers open 328,000 new accounts, generated $1.98 billion in new loans, and brought in $2.7 billion in new deposits.
The DeepTarget secret is how it effectively mines the data a credit union already has on hand.
That sound you hear is the CU cash register ringing.
Monthly DeepTarget fees are affordable, too, typically four figures a month.
And usually a credit union’s own staff involvement in DeepTarget campaigns is minimal, although accommodations are available for credit unions that want a more hands-on role.
In an era of generative AI all this may seem unglamorous and maybe it is. But it delivers meaningful bottomline results to credit unions.
On the show is Preetha Pulusani, the company founder and CEO.
And if you wonder how all this tech happens in Huntsville, I have one name for you Wernher von Braun. If the name doesn’t ring a bell, look it up.
