It’s time to talk about something really, truly exciting in credit union land.
How about online/mobile calculators?
Calculators!
Yes, I hear those derive laughs but listen up: on this show you will hear from Tim Pranger at Appli, who has developed calculators that users genuinely like and use. Katie Ullman, vice president of marketing and community at First Source Credit Union in Utica NY, is also on. That’s an institution with around $1 billion in assets. Also on the show is Romanelli, First Source’s digital marketing agency.
What this trio will tell you is that a good calculator can be fun, it can bring in new business to a credit union, and it doesn’t have to be expensive.
