Want to grow your member base? Want to target particular kinds of members?
Content is your friend, says Shondell Varcianna, a financial services veteran who nowadays focuses on providing select financial institutions with finely targeted digital content – blog posts – for distribution via the credit union website, also social media.
Her driving point: content works when it is written to meet the specific needs of a targeted group. It can’t be all things to all people.
She especially recommends financial education content. Millennials, for instance, want info on home buying. Give it to them and you just may get the mortgage.
The key: have a strategy about what groups you want and what you want to sell them. The content will follow.
This is an informative podcast about a topic that usually is treated superficially. This is a deeper dive and it’s worth it because this is how to supercharge member growth.